Introduction

What Kraya does

Kraya is a WhatsApp-first CRM built around three ideas:

• Reply instantly. Every new lead gets an AI response within seconds — even outside business hours.
• Qualify with conversation. The AI asks your discovery questions (timeline, budget, intent, decision-maker) before anyone on your team spends time.
• Follow up automatically. Leads that go quiet get scheduled WhatsApp and email nudges until they re-engage or close.

The result: fewer cold-gone leads, less rep time spent chasing, higher conversion on the same marketing spend.

Who it's for

• Small to mid-size sales teams running on WhatsApp (Indian SMBs, coaching, EdTech, real estate, D2C brands, agencies).
• Teams that generate leads from Meta/Google ads, IndiaMART, JustDial, website forms, or inbound WhatsApp — and need speed-to-first-response without always-on human reps.

How the pieces fit

Kraya ships as four surfaces that share the same lead database:

• Dashboard (web app) — Pipeline-and-stage CRM for managing leads, assigning sequences, importing leads, sending broadcasts, and reviewing reminders. See Dashboard.
• Chrome Extension — Adds WhatsApp Web a sidebar for AI replies, quick-replies, auto-followups, lead cards, and smart reminders. See Chrome Extension.
• Hosted WhatsApp Sessions — For teams that don't want to keep their own browser open, Kraya can host the WhatsApp session on its servers. See Hosted WhatsApp.
• WhatsApp Business API — For scale and deliverability, connect the official Meta API. See WhatsApp API integration.

Next step

Set up your first pipeline and send your first AI-qualified reply in the Quickstart.